![]() Content ValidityĬontent validity determines the degree to which a measure encompasses the concept under investigation (Macdonald, 2015). For these reasons, many well-known measures in social sciences work well even though they do not have face validity. It is not a strong indicator that a measure is performing as intended because it is influenced by human behavior and intuition, which is not always right. In most cases, face validity is determined informally. In contrast, attributes such as the length of toes appear irrelevant in matters to do with self-esteem, resulting in poor face validity. Consequently, a questionnaire containing such questions is likely to have good face validity. For example, it is expected that qualitative research on self-esteem should include questions about the interviewee’s perception of their self-worth. It determines whether the project is good or bad by examining the measures used to conclude the project. Learn more Types of Validity Face Validityįace validity is a measure of the authenticity of a research undertaking at face value.
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